Italy by Schuler - The Wine Newspaper
Profeta Kommunikation designed a mailing campaign for Schuler St. Jakobskellerei. The original idea behind it: In Italy, people enjoy reading the newspaper in a bar while sipping a fine espresso or in a trattoria while enjoying a glass of local wine.
A wine magazine in tabloid format with useful information about the wines and you soon feel like you're in Italy. Many customers know our southern neighboring country, but can't exactly identify the regions. So the agency. That's why the 8-page newspaper contains plenty of background information on the individual regions, including geographical maps. There is also information on the grape varieties, grapes and vinification. An ideal drinking recommendation for menus is of course also included.
The mailing was sent to existing customers with a 3-part boomerang card. This specific folded card with a competition on the front can be completed by customers on the back with wine orders and then automatically returned in the style of a direct response card. Standard information such as customer numbers and addresses are already imprinted.
Responsible at Profeta Communication: Eugen Profeta (consulting and concept), Claudia Schneiter (texts), Beni Kurz (image concept), Beni Kurz, Martin Zöller (layout/design). Responsible at Studiotextart: Conrad Müller (editing/proofreading). Responsible at Schuler St. Jakobskellerei: Robert Hoehn, Peter Delpechitra, Andreas Battistel, Lukas Häusermann.
