Isuntu: Facebook competition and voting "Lounge 2011" for Post Finance
As the main sponsor of Swiss Openairs, Post Finance uses the interactivity of Facebook and lets its fans have their say. To this end, Insuntu has designed a Facebook competition in which fans have the opportunity to set up the Post Finance Lounge.
Fans can choose one of five proposed categories and make their own suggestions as to what should be on offer. Music lovers and festival fans can already secure sensational festival packages. Prizes will also be raffled off among all participants.
An app with an integrated voting system was developed for the competition and integrated into Post Finance's Facebook page. The process is very simple: start the app, select one of the suggested categories and tell us what you want to offer. Just fill in the registration form and you're done. Participants can choose from the following suggestions: "Bar & refreshing drinks", "Game - endless fun", "Relax - pure relaxation", "Service - useful and helpful" and "Social Media - Hello World". In a sixth category, you can submit your own ideas. The category with the most votes will be implemented in the Post Finance Lounge 2011 at the Swiss festivals. Every participant can take part in the prize draw. The competition started on March 24 and will run until April 24. The campaign will be accompanied by Facebook video ads.
A separate voting system was developed for the Facebook app, which allows users to get involved and have their say. Users can make their own suggestions for each category in a comment field. The wishes marked with a #Hashtag also appear directly in a tag cloud. Every like, vote and suggestion can generate a feed in the user's profile to boost virality. Voting enables direct participation in the competition.
A short motion Graphics Video explains the voting competition in a simple way and is also used for Facebook video ads.
Responsible at PostFinance, Sponsoring: Ronny Kupferschmid (project management), Sylvie Morgenegg (main responsibility). Responsible at Isuntu: Cyrill Schneider (Creative Direction), Panajot Jelev & Naomi Meran (Consulting and Project Management), Vale Florea (Art Direction & Motiongraphics), Thomas Beutler, Johannes Röttger (Programming).