IP launches new booking tool

Media planning TV advertising windows can soon be booked online.IP Multimedia (IP), the marketing company of the Goldbach Media Group, is launching an online booking and scheduling tool in 2006 - for the three media types TV, radio and ad screen. "This will be a huge step forward for us, because it will make handling our TV advertising windows as easy as it is for the SF-DRS marketer Publisuisse," says IP Managing Director Michi Frank. The tool will already be available when bookings open in the fall of 2005. Whether IP will then grant media agencies a direct booking discount like Publisuisse is still open, according to Frank. "This no longer met market requirements," says Fredy Grau, responsible for Adscreen at IP. After two and a half years of evaluation, the IP Board of Directors opted for the MediaPro tool from the Amsterdam-based software company Media-Line. The counterpart to Publisuisse's Mediaoptimizer and Publiplan is already in use in the Netherlands, Belgium, the UK and Eastern Europe. IP is keeping a low profile on the investment costs.
(mk)