Internet continues to grow
The Goldbach Index shows that, in August, the total advertising volume tracked by Media Focus declined by one index point to 199. The Internet, on the other hand, posted positive results, with a steady increase from 3 to 295 (292) index points.
GEMI The Goldbach Index shows that the total advertising pressure recorded by Media Focus fell by one index point to 199 in the reporting month of August. On the other hand, the medium of the Internet is showing positive results with a continuous increase of 3 to 295 (292) index points. Radio increased by one index point to 264, while teletext again recorded an increase of 9 points to 149 (140). TV fell more sharply than in the previous month, by 3 index points to 460 (463). As a result, the index for electronic media as a whole also fell by 2 points to 437 (439).
The index initiated by Goldbach Media for advertising pressure in the overall market and the electronic media is based 100 percent on the Media Focus data collected and published monthly.
The GEMI provides information on the indexed development of the various electronic media in comparison to the overall market since the introduction of the first advertising window in 1993 (Adscreen December 2004 by AIS, no survey).
The index initiated by Goldbach Media for advertising pressure in the overall market and the electronic media is based 100 percent on the Media Focus data collected and published monthly.
The GEMI provides information on the indexed development of the various electronic media in comparison to the overall market since the introduction of the first advertising window in 1993 (Adscreen December 2004 by AIS, no survey).
