Internet scores
The Goldbach Index shows a positive result for advertising intensity tracked by Media Focus in September: With the exception of electronic media, all media rose by one index point to 202, while electronic media as a whole increased by 3 index points to 443 (440).
Gemi The Goldbach Index shows a positive result in September for the advertising pressure recorded by Media Focus: with the exception of electronic media, all media rose by one index point to 202, while electronic media as a whole increased by 3 index points to 443 (440). The Internet emerged as the winner in the September round. It climbed 14 index points to 318 (304) points. Television with 2 index points to 465 (463) and radio with 7 to 271 (264) also recorded increases. Only teletext was somewhat tied back in September with one index point down to 146. When assessing the GEMI, it must be taken into account that the monthly seasonality is filtered out of the time series in a two-stage process. The 13 previous months are shown in the short-term view. The index for advertising pressure in the overall market and electronic media initiated by Goldbach Media is based 100 percent on the Media Focus data collected and published monthly. The GEMI provides information on the indexed development of electronic media compared to the overall market since the introduction of the first advertising window in 1993 (Adscreen December 2004 by AIS, no survey).
