Internet continues to score points

In December, advertising pressure on the Internet continued its marked increase with a gain of 13 index points, bringing the annual increase for 2008 to 112 index points. The Gemi shows an already familiar picture: the Internet was also able to increase by a full 13 index points to 369 in the last month of the year. The total of e-media remained in the red by one index point in the month under review, while all the media covered remained on a par at 194 index points. Television suffered a drop of 3 index points to 450 in December, while the advertising pressure of radio remained the same at 246 points and teletext rose by one index point to 155. For 2008 as a whole, TV increased by 26 index points, the Internet by 112, teletext by 22, all e-media together by 28 and the total of all media by 6 index points. Radio was the only medium to record a decline, falling by 6 index points.
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