International Strategy Slam: Austria achieves the strategy hat trick
And the show-off is off to… Austria! On March 30, 2017, the International Strategy Slam entered its third round at the sold-out Amboss Rampe in Zurich.
After Berlin 2015 and Vienna 2016, Austria triumphed for the third time in a row. In the competition with brand strategists from the D/A/CH region, André Felker from Serviceplan impressed the live audience and the online voters with the Tele.ring campaign "Welcome to Schlauberg". With his insights, he prevailed against brand strategies for Appenzeller cheese, Feinundfein, FinGym, IKEA, Maserati, Sonnenhof and Statement. The slam was moderated by SRF3 presenter Julian Thorner.
With more than 200 guests, the Anvil Ramp was sold out despite the best evening weather. Another 100 strategy fans followed the slam at a live stream event in Vienna. "Our strategy of putting the thinking behind strong brands in the spotlight with an entertaining battle concept was also a complete success in Zurich," says a delighted Anne Langer of the Account Planning Group Switzerland. The audience success encourages the organizers to continue their cross-border cooperation.
The International Strategy Slam is a joint event of the Account Planning Groups in Switzerland and Germany and Strategie Austria. Together, the three associations represent around 750 strategists from leading agencies and companies. Sponsors this year are SBB, Marketagent.com, Erste Group and Bergwelt magazine.
