Interactive game for Mobiliar

The Zurich agency Assai has created a game for Mobiliar. The game microsite was equipped with a viral mechanism, commercials and information about Mobiliar. In order to improve its image, Mobiliar has launched a new interactive game on a microsite packed with information and commercials. In addition to the "Mobifly" game, the commissioned agency Assai created new online advertising material which, according to the press release, has a playful touch and takes interested parties directly to the microsite. To ensure sustainable distribution, Assai relies on a viral mechanism. Visitors are encouraged to invite friends by means of an additional prize draw.
With this campaign, Mobiliar wants to publicize its surplus fund and secure a positive attitude as a cooperative.