Inter-Punkt launches direct marketing campaign with superhero Yetman
Yetman is a superhero who, on behalf of the local cable provider Yetnet, showcases the provider’s high-performance services to the public. In a direct marketing campaign by Inter-Punkt, Yetman is tasked with sending a personal message to Internet customers to let them know that Yetnet’s phone service offerings are also worth checking out.
Customers who already receive Internet services from Yetnet were to be informed specifically about the telephony offers. The customers were contacted with a personalized mailing. A card in A5 format was sent, on which a note was attached that appeared to have been written by Yetman himself. The mailing directed the customer to a personalized website where a message awaited them. By entering their name, the customer is then taken to their personal landing page. There, Yetnet's telephony offers are presented, with the option of ordering the offers immediately and benefiting from premium discounts.
In addition to the landing page, a tool was programmed that was made available by the call centers for following up with customers and includes a report function. The tool also allows the response rate of the campaigns to be checked at any time.
Responsible at Yetnet: Peter Kohler, Hanspeter Meili. Responsible at Inter-Punkt: Fabian Koch (consulting, concept), Christoph Zimmermann (graphics, concept), Christian Birnbaumer (programming), Carla Wilhelm (text).
