Advertising volume rose only slightly in June

The volume of advertisements in the daily and regional weekly press increased by 0.7 percent compared to June last year. According to Wemf AG für Werbemedienforschung, commercial advertisements recorded a decline of 3.5 percent. Only income from job advertisements again showed a significant increase of 20.1 percent.
The Sunday press recorded a decline of 9.9%. The financial and business press saw a decline of 1.1 percent. The total volume of the general press increased by 1.0% compared to the previous year.

The specialty press saw a drop of 8.9 percent in June 2006, while the advertising volume of the trade press increased by 5.8 percent. As always, the figures for the specialty and trade press refer to page volumes.