Advertising volume also declines in March

Advertising statistics Newspapers in Switzerland recorded a total of 16.3 percent fewer advertisements in March than in the same month of the previous year, a decline of 14.9 percent over the first quarter, according to Wemf's advertising statistics. The small newspapers with circulations of less than 20,000 copies, whose advertising volume was still up in 2002, also lost a significant 17.5 percent in March. The free newspapers lost 6.4 percent. Magazines recorded a 16.4 percent drop in advertising. Business papers (minus 27.4 %) and special interest titles (minus 21.3 %) also suffered heavy losses.