Advertising revenues down slightly in May
Despite a sharp decline in real estate listings, advertising revenue for the Swiss press changed only slightly in May. It fell by 0.3 percent compared with the same month last year, to 183.3 million francs.
Despite a slump in real estate advertising, the advertising revenues of the Swiss press changed only slightly in May. They fell by 0.3 percent to 183.3 million Swiss francs compared to the same month last year, and as Wemf reported on Friday, income from real estate ads fell drastically by 22 percent to 6.9 million Swiss francs. Job advertisements, on the other hand, increased by 9.8 percent to 24.7 million francs.
The increase in commercial advertising amounted to 1.5 percent to 144.2 million francs. Brochure inserts fell by 28.7 percent to CHF 7.4 million.
Developments varied greatly depending on the type of media, ranging from a drop of 9.7% for the regional weekly press to an increase of 7.2% for the Sunday press. The daily press increased by 0.9% to CHF 98.1 million.
The increase in commercial advertising amounted to 1.5 percent to 144.2 million francs. Brochure inserts fell by 28.7 percent to CHF 7.4 million.
Developments varied greatly depending on the type of media, ranging from a drop of 9.7% for the regional weekly press to an increase of 7.2% for the Sunday press. The daily press increased by 0.9% to CHF 98.1 million.
