Inner values
With Jung von Matt, Ramseier Beverages is becoming an honest soft drink.
commercials, Jung von Matt/Limmat makes a sympathetic advertisement for Ramseier. The
The first bottle of this apple juice came off the production line back in 1932.
ran. More than 70 years later, Ramseier has become the best-known
apple juice brand in Switzerland. The brand juice combines
high-quality raw materials with the best processing. In addition to sweet must in all
possible variants, Ramseier also offers naturally cloudy must and the
Cider specialties "Suure Moscht" or "Ramseier Burehöfler" in the
range and, since February of this year, a new spritzer.
In the competitive environment, Ramseier positions itself as "the honest
soft drink". Ramseier is naturally pure and contains neither colorants nor
Added sugar. "Ramseier is honest and unadulterated - very often in the
Unlike us humans," says the agency. The creatives around CD
Alexander Jaggy have therefore developed a concept that combines various
Protagonists with the funniest and most sympathetic white lies possible
shows. The commercials by Benjamin Kempf show how a husband
tries to convince him on his cell phone that he can't celebrate the wedding day.
has forgotten. A fare dodger wants to get out of a check
talk their way out of it. Two teenage girls fib about their "first
Experiences". A candidate on "Swiss Date" would have you believe,
that she only cares about the "inner values" in a partner. All
These testimonials are followed by the claim: "Ramseier - more honest than some,
who drinks it."
The films should be just as authentic as the apple juice.
come along. That's why they were shot in "French style": only
one setting, but pans and zooms, but still no tripod.
Natural, but still figuratively not pristine ...
Andreas Panzeri
