Content&form: First campaign realized for Swiss mail-order pharmacy Zur Rose
Inhalt&Form created the launch campaign for the Swiss mail-order pharmacy Zur Rose. At the same time, the agency redesigned the online store.
In its strategy work, the agency identified mothers with a high affinity for online shopping - digital moms - as the most interesting group, it wrote in a statement. Moms not only manage the weighty part of the household budget, but also take responsibility for purchasing the medicines used in the household, the agency said. The launch campaign therefore plays strongly in the relevant channels for digital moms - on and offline.
In parallel with the campaign, Inhalt&Form developed the design of the Webshop revised.
Responsible at Zur Rose: Matthias Baumann (Head of Market Switzerland), Adrian Steiger (Head of Marketing). Responsible for content&form: Serge Riedener (CD), Karin Estermann (AD), Fabian Zahner (text), Simon Wick (AD Multimedia), Nicolas Stark (graphics), Claudio Zier, Matthias Städeli (consulting), Oliver Nanzig (photography), Markus Graf (image editing), Stephan Kümin (The Generation Media).
