Content & form: Ring free for Melectronics
Inhalt & Form produced a TV commercial for Melectronics. To dramatize the electronics retailer’s “lowest price” promise, the Zurich-based agency had an employee step into the boxing ring to take on an exorbitant price.
In the commercial, the Melectronics employee who has taken the lowest price vow gets into the boxing ring, climbs onto the ropes and sends his opponent to the ground with a price board. True to the motto: "We'll knock down the prices".
Price war - melectronics from Content&Shape on Vimeo.
Responsible at Melectronics: Frank Mades (Retail Store Manager), Giovanna Colucci (Project Manager). Responsible for content&form: Serge Riedener (Creative Direction), Karin Estermann (Art Direction), Fabian Zahner (Text/Concept), Jürg Meyer, Melanie Scheiling (Consulting). Responsible at Wirzfraefelpaal Productions: Cello Schnyder (director); Stefan Fraefel, Gabi Benz (production); Roland Schmid (camera); Mik von Buol (editor); Arndt Baumüller (digital artist post); music: Teddy Maier, Cello Schnyder; sound: Jingle Jungle: Christoph Benz.
