Content & form: M-Budget parrot brought to life
The M-Budget Mobile prepaid offering will be expanded on May 26 with two new products: the M-Budget Subscription and the Prepaid Online Stick. Inhalt & Form created the campaign for this launch.
The TV campaign for the prepaid product was launched on May 26, according to a press release from the agency. The commercial will be flanked by cinema spots, a spot in the baggage claim area at Zurich Airport, advertisements and online measures. This will be followed seamlessly by measures for the cheapest cell phone subscription in Switzerland and the prepaid Internet stick, which boasts an almost unbeatable price of 10 centimes per MB downloaded - as befits M-Budget products.
Inhalt&Form created the computer-animated parrot to promote the M-Budget Mobile family. The M-Budget parrot quickly and memorably demonstrates the advantages of the M-Budget Mobile offers.
> To the spot
Responsible at Migros: Frank Mades (Specialty Store Manager Melectronics), Dante Venafro (Category Manager Telecom Melectronics), Markus Bettler (Head of Market Development Specialty Stores), Giovanna Colucci (Project Manager Market Development Melectronics), Anna Korylewski (Junior Project Manager melectronics). Responsible for content & form: Serge Riedener (CD), Karin Estermann (AD), Fabian Zahner (text), Jan Löchler (graphics), Jürg Meyer, Melanie Scheiling (consulting). TV spot, art work: Boutiq (film production), Mike Huber, Philipp Zünd (director), Margit Gassner, Semir Saleh (3D artists), Bettina Grünefeldt (3D animation), Pascal Schelbi (compositing), Pascal Schelbli, Sebastian Harms, Christoph Gabathuler (motion design), Luana Derungs (production), Jingle-Jungle (composition, sound).
Inhalt&Form created the computer-animated parrot to promote the M-Budget Mobile family. The M-Budget parrot quickly and memorably demonstrates the advantages of the M-Budget Mobile offers.
> To the spot
Responsible at Migros: Frank Mades (Specialty Store Manager Melectronics), Dante Venafro (Category Manager Telecom Melectronics), Markus Bettler (Head of Market Development Specialty Stores), Giovanna Colucci (Project Manager Market Development Melectronics), Anna Korylewski (Junior Project Manager melectronics). Responsible for content & form: Serge Riedener (CD), Karin Estermann (AD), Fabian Zahner (text), Jan Löchler (graphics), Jürg Meyer, Melanie Scheiling (consulting). TV spot, art work: Boutiq (film production), Mike Huber, Philipp Zünd (director), Margit Gassner, Semir Saleh (3D artists), Bettina Grünefeldt (3D animation), Pascal Schelbi (compositing), Pascal Schelbli, Sebastian Harms, Christoph Gabathuler (motion design), Luana Derungs (production), Jingle-Jungle (composition, sound).
