Content & Form: The season opens for SportXX
Inhalt & Form has launched a new campaign for SportXX. The campaign highlights the sports retailer's seasonal bestsellers.
The agency's idea couples a story with seasonal offer expertise and sales and is thus intended to generate more movement at the checkouts. The campaign is running immediately on TV, as print subjects, banners, and in the form of a Microsite with specially set up competition.
SportXX Season Hit from Content&Shape on Vimeo.
Responsible at SportXX: Felix Kubat (Store Manager), Silvia Girtanner (Project Manager Market Development). Responsible for content&form: Serge Riedener (CD), Karin Estermann (AD), Fabian Zahner (text), Simon Wick (AD Multimedia), Matthias Städeli and Andrea Melileo (consulting). Film production: Solid&Haller Film, Tibor Glage (director), Michael Saxer (camera), Rudi Haller, Nicole Schroeder (production); set design: Delighted, Peter Scherz; sound design: Adelphoi Music; product animation: Ultra Image; sound: Jingle-Jungle.
