Infront Ringier markets Birdie-open.com
Birdie-open.com, the largest amateur golf tournament series in Europe, has a new marketing partner: Infront Ringier is taking over the overall marketing of the tournament series in Switzerland.
The Swiss sports marketing company concluded the cooperation agreement with the organizer of the series, House of Swiss Golf. With a total of over 600 tournaments in Germany, Austria and Switzerland, Birdie-open.com is the largest amateur tournament series in Europe. In Switzerland alone, 140 golf tournaments are held annually with a total of 10,000 participants. All golfers with a course maturity or higher are eligible to participate.
The aim of the new partnership is to upgrade the tournament series, according to the statement. Central to this is the consistent expansion of the Swiss final tournament. From now on, the top 100 golfers in the Order of Merit rankings will qualify for the finals in the fall of each year. The best players of the respective national finals will finally qualify for the international final tournament introduced in 2012. Another task of Infront Ringier will be the development of a new central marketing concept to make Birdie-open.com even more attractive for sponsors.
Teaser image: Birdie-open.com
