Infowing brings Bluetooth dispenser to Switzerland
Since July 14, a poster in the Shopville area of Zurich's main railway station has been appealing to the cell phones of passers-by. The high-tech poster advertises the new Hollywood production "Pirates of the Caribbean 2".
Since July 14, a poster in Shopville at Zurich's main railway station has been addressing the cell phones of passers-by. The high-tech poster advertises the new Hollywood production "Pirates of the Caribbean 2" by sending passers-by free videos, film images or a calendar entry for the premiere to their cell phones via Bluetooth within a range of five to ten meters. After four days, the developer Infowing has drawn a positive balance on the use of the Bluetooth dispenser, which is of course anonymous and
users would have to specifically switch on the Bluetooth function and the
Jürg Bühler, founder and CEO of Infowing, assured Werbewoche that he would agree to the transfer. The mobile
Content provider Infowing has developed the technology of the Bluetooth dispenser
developed and presented to "Pirates" distributor Buena Vista International for
advertising measures. Since July 14, a total of
After all, 311 passers-by downloaded a file. "We are satisfied
with this result," said Bühler. The "Pirates" poster still remains
installed until August 6. Since Monday, there has also been a Bluetooth dispenser in the Pathé cinema in Dietlikon and Infowing has already worked with Swisscom at various music open airs this year - soon at the Paléo Festival. However, there are no videos there, but audio files of the respective bands to download. According to Bühler, Bluetooth dispensers definitely have future potential - especially for a "local target audience".Bartosz Wilczek
users would have to specifically switch on the Bluetooth function and the
Jürg Bühler, founder and CEO of Infowing, assured Werbewoche that he would agree to the transfer. The mobile
Content provider Infowing has developed the technology of the Bluetooth dispenser
developed and presented to "Pirates" distributor Buena Vista International for
advertising measures. Since July 14, a total of
After all, 311 passers-by downloaded a file. "We are satisfied
with this result," said Bühler. The "Pirates" poster still remains
installed until August 6. Since Monday, there has also been a Bluetooth dispenser in the Pathé cinema in Dietlikon and Infowing has already worked with Swisscom at various music open airs this year - soon at the Paléo Festival. However, there are no videos there, but audio files of the respective bands to download. According to Bühler, Bluetooth dispensers definitely have future potential - especially for a "local target audience".Bartosz Wilczek
