In Flagranti: Tough enough for the Bernese Nursing Education Center
«Nursing is a tough profession—and that’s what makes it cool.» With this message, In Flagranti aims to attract 19- to 25-year-old students to the Bern Nursing Education Center (BZ Pflege).
In this way, the Swiss nursing training institution aims to counter the traditional image of the nursing profession, the selflessly self-sacrificing "nurse". In Flagranti believes that one reason for the lack of young talent is the outdated image of the work of nursing professionals. The new BZ Pflege campaign counters this. It addresses the challenges of the profession and shows that it requires a great deal of social and emotional competence.
Responsible at the Berner Bildungszentrum Pflege: Encarnación Berger-Lobato. Responsible for strategy, conception and realization: In Flagranti, Lyss. Photography: Regula Roost.
