In Flagranti: Student Acquisition for the School of Life Sciences FHNW
Faced with increased competition, the School of Life Sciences (HLS) is looking for new students. With a campaign on real projects, they are shown the potential for shaping the future.
The idea behind the In Flagranti campaign for the School of Life Sciences (HLS) can be summarized as mass with class. The aim is not only to attract more prospective students to the information events for the Bachelor's degree courses in an increasingly competitive situation. The aim is also to attract suitable candidates with an interest in natural sciences and engineering. This selection is based on questions that appeal to the idealism of the target group and at the same time are based on real HLS projects. Anyone who feels addressed by these questions is basically in the right place here. The questions appear to be written "by professors" on blackboards. The resolution "yes here" leads to the landing page Yes-here.ch as the main medium, to which Google Adwords, online banners, videos, public transport hanging boxes, radio spots and print advertisements in educational supplements draw attention. According to the press release, the annual campaign has been well received. Two weeks after the start, the HLS has already recorded a new record number of registrations for its first information day.
