In Flagranti sends 1to1 Energy on the runway
The Lysser-based agency In Flagranti has launched a cross-media, interactive pilot campaign for the electricity brand 1to1 Energy in the Adelboden ski resort.
Posters and panels on the 1to1 Energy slope encourage guests to use energy carefully by using QR codes and text messages to answer tricky questions about energy efficiency, the agency said in a statement. Posters, rotairs and gondola signage also encourage guests to contribute to greener tourism by donating the deposit for their ski ticket to green electricity for the mountain railroads.
