In Flagranti repositions Wyss Private Clinic
The Wyss Private Clinic in Münchenbuchsee has been treating patients with mental illnesses since 1845. For the repositioning, In Flagranti created a corporate design including imagery.
"Forward to more life satisfaction" is the brand promise. We express this by showing people who are reintegrated into their everyday lives after treatment, caught red-handed in quiet contentment. Because patients with mental disorders need to find their footing again via clear structures, we make structures tangible in a figurative sense and show materials that combine in a unique way in the architecture and landscape design of the Wyss Private Clinic to form an easily perceivable whole. The new appearance is now online at Private clinic-wyss.ch.
Responsible at Klinik Wyss: Peter Zingg, Medical Director; Wilhelmina Zwemer, Nursing Director; Adrian Gehri, Director of Services and Operations; Cendrine Gafner, Marketing and Communications Manager. Responsible for strategy, conception and realization: In Flagranti Communication, Lyss.
