In flagrante makes life difficult for burglars
Basler Versicherungen is focusing on prevention and defining the main topic of burglary for 2015. The insurance group supports In Flagranti with targeted dialog measures to activate customers.
With the brand promise "We make you safer" and the findings of an in-house study, a contribution is to be made to reducing burglaries and sneak-ins. By means of the striking use of real rogue symbols in the key visual, these symbols raise awareness and symbolize the chosen theme of the year. The marketing and sales organization is thus offered a targeted hook for dialog with customers. The campaign is complemented by the use of direct mailings, nationwide promotions, consulting documentation, a landing page and contributions in online and offline media. The campaign content and in particular the information texts were prepared entirely by In Flagranti.
