In Flagranti launches Portuguese national drink
In an international pitch, In Flagranti won the account for the launch of Sumol in Switzerland. The agency is launching Sumol with the claim: "Sumol - latinize yourself".
Now that every child in Portugal is familiar with the soda drink Sumol, Switzerland is also to get a taste for it. To this end, In Flagranti has identified a gap in the beverage market: the sweet drink for 18 to 30-year-old men. So the agency is positioning Sumol as the drink with the rhythmic Latino groove that awakens "the Latino in you". The claim for this: "Latinize yourself." The visual is a dancing Latina. The agency from Lyss makes Sumol come alive with a wide range of tastings in the Coop - including posters, flyers and a competition - and a Sumol song.
