In flagrante delicto: pillow fight for Visana
Visana has been running its campaign featuring the pillow and the tagline «And you’re in the right place» since 2008. The campaign will continue this year as well, with several new and existing themes.
The campaign positions Visana as a high-quality, customer-oriented health insurance company, according to a statement from the agency. With posters, advertisements and eye-catching promotions in train stations in major Swiss cities, Visana and the microsite Save here.ch and the website. On the latter, interested parties can calculate their premiums and win shopping vouchers. The campaign will run over three waves in selected cantons until the end of 2010.
