In flagrante delicto: GVB takes Bern by storm
In its new positioning campaign, Gebäudeversicherung Bern (GVB) is once again emphasizing its local presence. Among other things, eye-catching floor decals in PostBus vehicles promote the insurance company.
GVB protects and insures all of the almost 400,000 buildings in the canton of Berne. Customers benefit from the specialist knowledge of over 200 building experts. Thanks to their local proximity, they are immediately at their customers' side in the event of damage and support them not only with fast and uncomplicated claims settlement, but also with their specialist knowledge as architects or construction experts. This unique selling point was introduced to the market in 2014 with a broad-based campaign. In order to further anchor the positioning in the minds of the target group, the storm- and water-tested building experts are also being used this year. The hyperlocal media strategy was further developed for this year's image campaign.
Advertisements in the local print media (Anzeiger, HEV newspapers, community newspapers and local newspapers) will ensure basic coverage: In this way, the home experts will reach the target group's living rooms by the end of the year. But customers will also encounter the home experts on the move: from June to October, the presence will be reinforced by regional Postbus routes. In addition to traffic boards and hanging boxes, the floor stickers are particularly surprising, drawing passengers right into the action. Posters are also displayed in the greater Bern, Biel and Thun areas.
Responsible at the building insurance Bern: Stephanie Kriesel (management), Anja Méroz.
