In Flagranti: Follow-up campaign for GVB
«In Flagranti» continues the "Dog and Owner" campaign for GVB Private Insurance with a new theme.
Last year, GVB Privatversicherungen launched five new supplementary insurance policies that provide Bernese homeowners with all-round protection for their homes (Werbewoche.ch reported). In order to support the targeted sales goals, In Flagranti is developing a new motif this year featuring the two popular protagonists, dog and master, who are already familiar from last year's campaign. With a local market approach and the use of hyperlocal media (advertisements and posters in community papers, gazettes and regional daily newspapers), in flagranti creates proximity to local homeowners. In addition, GVB Privatversicherungen seeks dialog with customers with a mailing and a personal offer.
Responsible at GVB Privatversicherungen: Tiziano Lenoci, Roger Schmidiger, Sabine Holzhauser. Responsible for strategy, conception and realization: In Flagranti, Lyss.
