In Flagranti: Fire Monster Campaign for GVB
In a prevention campaign for the Bern building insurance company, In Flagranti shows that a fire monster lurks in many everyday electrical objects.
The Bern Building Insurance (GVB) has been securing and insuring buildings in the canton of Bern for over 200 years. In a survey among the insured, it became clear that the danger of electrical fires is underestimated - and this despite the fact that, at 33 percent, most fires are caused by electricity. The GVB recognized the need for action and commissioned in flagranti to realize a prevention campaign.
Causes of electrical fires are, for example, defective appliances, home-made constructions or defective installations. That's why In Flagranti staged everyday electrical objects as dangerous fire monsters that need to be put to flight. This is achieved with the active support of the GVB home experts, who provide the most important tips at Gvb.ch/fire-tips have compiled.
Even greater safety is provided by 20,000 smoke alarms, which can be obtained at post offices and selected trade shows in the canton of Berne for a symbolic sum of five francs in aid of the Berne Youth Fire Brigade. The two-week campaign will be supplemented with advertisements, posters and clips on Canal Poste. The two campaign subjects are also represented in hyperlocal media, on cultural posters and as online banners. Memory, which can also be played online or as an app, rounds off the campaign.
Responsible at GVB Gebäudeversicherung Bern: Stephanie Kriesel (management), Mirjam Wüthrich, Alexandra Siegrist. Responsible agency: In flagrante delicto.
