In unique safety
Insurance: One of a Kind: Saatchi & Saatchi Simko Geneva has put the individual front and center in its campaign for Vaudoise.
Insurance One like no other: Saatchi & Saatchi Simko Geneva has focused on the individual for Vaudoise. "We are all different from one another, which is why we should also be individually insured." This insight is the basic human idea behind a new commercial for Vaudoise. Saatchi & Saatchi Simko has developed a new communication positioning to better differentiate their insurance from their competitors. This is intended to present Vaudoise as a "partner for personalized solutions". We all live differently, we all have a different risk awareness, we have neither the same projects nor the same needs ... And yet insurance companies, car manufacturers, banks and yoghurt producers continue to offer us standardized products.
But not Vaudoise. To illustrate this eulogy to uniqueness, the agency decided on a trick:
A rupture between two worlds is staged. In the same situation, a person is figuratively transformed into a different individual thanks to a film trick. A young man becomes an older gentleman, a certain type of woman suddenly becomes another.
In order to find an external framework for this other world, the spot was filmed for four days in Buenos Aires, Argentina.
was filmed. It was directed by the Belgian Xavier Mairesse for the production company Keyline. The commercial will be broadcast in Switzerland in three languages. A print version is also being developed.
Vaudoise in figuresThe Vaudoise Insurance Group has annual premium income of CHF 1.8 billion and 1,300 employees in 34 branches. It is one of the ten most important insurers in Switzerland and wants to grow, especially in German-speaking Switzerland. In February, it acquired the motor vehicle, property insurance and liability business of La Suisse. In return, the occupational pensions portfolio went to Swiss Life.
One scene, two people: Saatchi & Saatchi Simko brings individuality into the picture.
Andreas Panzeri
But not Vaudoise. To illustrate this eulogy to uniqueness, the agency decided on a trick:
A rupture between two worlds is staged. In the same situation, a person is figuratively transformed into a different individual thanks to a film trick. A young man becomes an older gentleman, a certain type of woman suddenly becomes another.
In order to find an external framework for this other world, the spot was filmed for four days in Buenos Aires, Argentina.
was filmed. It was directed by the Belgian Xavier Mairesse for the production company Keyline. The commercial will be broadcast in Switzerland in three languages. A print version is also being developed.
Vaudoise in figuresThe Vaudoise Insurance Group has annual premium income of CHF 1.8 billion and 1,300 employees in 34 branches. It is one of the ten most important insurers in Switzerland and wants to grow, especially in German-speaking Switzerland. In February, it acquired the motor vehicle, property insurance and liability business of La Suisse. In return, the occupational pensions portfolio went to Swiss Life.
One scene, two people: Saatchi & Saatchi Simko brings individuality into the picture.
Andreas Panzeri
