"In a Nudgeshell": Podcast on Priming.
Words—and even music—have an impact on our behavior, and it’s not as small as you might think. In the third episode of the podcast «In a Nudgeshell,» you’ll learn how companies can use priming techniques to achieve their goals and nudge customers toward the right decision.
The power of words and images is great - but just how great? This is what the Bühler&Bühler agency asks in the current episode of its podcast "In a Nudgeshell". And they discover that even the experts Hannes Hug, Becca Knobel, and Clemens Fachinger, who go shopping, ride the elevator, and more in this episode, were surprised by how serious the influence of words or even music is on actions.
