"In a Nudgeshell": podcast on the lure effect.
The choice of bait determines where customers take the bait. But when fishing for attention and sales, there are quite a few things to keep in mind… The third episode of the podcast «In a Nudgeshell» explores the “bait effect.”.

Bühler & Bühler launched the ten-part podcast at the end of August. Here it goes to the Interview with Werbewoche.ch.
