Immoscout calls for more apartments on the market

Finding an apartment in Zurich is almost an impossibility. What becomes available is usually sold under the table. The current campaign for Immoscout 24 addresses this shortcoming, according to a press release issued on Monday. To make the portal better known in Zurich, Maxomedia is calling on people to advertise vacant Zurich apartments free of charge under the slogan "Apartments on the market!".

The promotion thus addresses a concern of many apartment seekers. However, it also appeals to the important target group of advertisers: They can use the wide reach of the otherwise fee-based portal free of charge for four weeks.

The centerpiece of the campaign is the microsite Immoscout24.ch/freewhich can be used to advertise apartments free of charge. Tenants can find the latest offers in Zurich in the live feed, send relocation ecards and order moving boxes free of charge. And anyone who orders the campaign flag and attaches it to their home can win a rental apartment.

The militant campaign motto is also reflected in the visual language: elements of revolutionary propaganda meet stylistic elements of street art. In keeping with this, the campaign was teased at the beginning of the year with wild posters and chalk graffiti in Zurich. Two weeks later, Immoscout 24 appeared as the sender.