Image campaign gets under the skin
Walder, Werber is promoting Dermalight, a new tattoo removal clinic in Illnau, Canton of Zurich.
Just in time for the opening of the practice, the agency realizes the first advertising measure: eye-catching image posters that address an everyday social problem: they showcase young tattoo wearers who have set themselves the goal of moving into new professional environments. Environments in which tattoos are taboo. The solution proposed by the poster subjects: Professional, low-pain tattoo removal using modern laser technology - at Dermalight.
Responsible at Dermalight: Cornelia Jäggi (owner). Responsible at Walder, Advertiser: Sandro Walder (overall management); Stefan Moeschlin (concept/text); Anna Kindlimann (concept/AD), Corsin Kessler (DTP); Tanja Büsser (consulting).
