With a minimum of gum in it - for dental care after thirst

 
Packaging Micro Mobility Systems AG has developed a beverage cap that comes with dental care. 
The mobile society prefers to eat on the go. This is why there is an ever-increasing demand for food and drinks that can be taken on the go. According to trend researchers, this trend will gain even more momentum in the future, but as convenient and popular as on-the-go consumption is, it has its pitfalls: For example, dental care, which should be a matter of course after eating and drinking, is neglected. This is why Wim Ouboter, founder of Micro Mobility Systems AG, has developed the patented Super Cap plastic closure. This has a separate, transparent chamber containing a dental care chewing gum.
Chewing gum to hand "With Super Cap, we are subtly drawing attention to the importance of dental care after drinking. This is because highly sugary and acidic drinks such as iced tea, cola and acidic fruit juices can damage teeth. According to dentists, chewing dental gum can significantly reduce the damage to teeth. Super Cap also encourages those who do not normally have chewing gum with them to clean their teeth after drinking. Because if the chewing gum is to hand, it is more likely to be chewed. "Dental care then takes place automatically, so to speak, and without the topic of the tooth-damaging effect of the drinks," says Wim Ouboter.
Numerous marketing benefitsIn addition to keeping teeth healthy, Super Cap also offers marketing benefits: The chewing gum is clearly visible in the transparent cap chamber and fulfills the same function as an on-pack promotion. "Drinks sealed with Super Cap stand out on the shelf from competitor products. The transparent cap and its contents stand out. And this differentiation is very important, because consumers decide within just 1.6 seconds at the point of sale whether or not to buy a product. As the purchase decision is made emotionally, small promotional extras, such as the chewing gum in the lid, tempt consumers to grab the product," explains Wim Ouboter.
Super Cap also makes it easy to implement other marketing ideas: For example, the cap can also be designed to contain additives that can be used to flavor water and enrich it with vitamins and minerals. Micro Mobility Systems' cooperation partner in this area is the Dutch company DSM, which produces high-quality food additives such as vitamins.
Suitable for all bottlesHowever, Super Cap not only fulfills the wishes of the marketing department in the best possible way, the cap has also been carefully designed with regard to the technical and rational requirements: its diameter and thread correspond to the common PCO 28 standard, which is why it fits all widely used beverage bottles. Other diameters are also available on request. Another advantage: Super Cap runs smoothly on state-of-the-art beverage filling and capping systems that operate at maximum output.
Sabine Flaxman
Micro Mobility Systems AGMicro Mobility Systems AG, based in Küsnacht, specializes in the manufacture and sale of innovative products tailored to the needs of mobile people. The micro® brand stands for innovation, top quality, safety and lifestyle. Micro Mobility Systems is regarded as an international trendsetter. Company founder Wim Ouboter is also the inventor of the Kickboard® and the Micro Scooter, a foldable scooter that has caused a worldwide sensation. Further information: