In the cell phone duel

For the safe use of smartphones, the agency designed the "Handy- Chef" quiz, which is intended to give the target group a playful understanding of the entire range of problems - topics such as money, addiction, privacy and radiation play an important role.

Eyeloveyou created a face, a name and the mobile website for the campaign handychef.chwhere the quiz takes place. The "cell phone boss" is not only sought among the participants of the quiz, but is personified at the center of the campaign: as a many-armed Western hero who presents symbols for the various aspects of the topic in his hands.

The quiz on the mobile website not only entices with fame and glory in a duel, but also with monthly prizes such as iTunes or Google Play vouchers, as well as cinema vouchers with a total value of CHF 400. The site is advertised to specific target groups via Facebook ads and precise user segmentation on Teleboy.ch.

Eyeloveyou also produced a western-style cinema spot: The cell phone boss faces a duel in the cinema spot in front of a sunset and cactus landscape - accompanied by a specially composed western soundtrack. Tension is built up in high-noon style until the climax - but instead of a colt, the cell phone boss pulls out a smartphone.

Responsible at the Department of Health of the Canton of Basel-Stadt: Anja Ramp (Program Manager Addiction Prevention), Christina Karpf (Head of Health Promotion and Prevention), Eva de Bruyn Ouboter (Head of Projects and Services). Responsible at Eyeloveyou: Stevie Fiedler (creation and conception), Oliver Kirschbaum (consulting and conception), Michael Schär (text), Martin Sautter (animation), Thomas Martin (programming), Thomas Rechberger (Alterna Recording Studios).