In the early morning dew

Sporting goods marketing What would a young summer be without the Sportplausch-Wider bike campaign? That's why Publicis is making us happy again this year with a job for the specialist store. In order to attract as many bikers as possible to Wallisellen, the CD duo Markus Gut and Markus Ruf are following in the footsteps of Albert Manser. In the style of naive peasant painting, they have painted an alpine parade à la Sportplausch Wider: instead of decorated cows, a convoy of nursing staff climbs the mountain. Conclusion: "Mountain bikes from Sportplausch Wider are not harmless sports equipment."