In harmony with nature

 
Wellness The Rod Kommunikation agency invites you to feel good in Weleda's birch forest. 
Every year - not only does the Christmas season arrive, but also the spring awakening in Weleda's birch forest. Weleda's most successful product launch is set to become a firm spring ritual for many women again this year. Weleda's birch products - Birch Douche Peeling, Birch Cellulite Oil and Birch Herb Active Juice - are effective against cellulite and 100 percent natural. An extract of young birch leaves, rosemary and ruscus, for example, supports the hydration process. Apricot kernel oil, jojoba oil and wheat germ oil stimulate natural skin regeneration. Genuine essential oils support this effect. These effects of the birch program are communicated to a large extent via the microsite Weleda.ch/birch. This was designed and developed by the Zurich agency Rod and realized in collaboration with multimedia producer Christoph Dubach. The site will be established by early summer through further communication measures.
The slender tree from the far north is also the visual idea behind the microsite - implemented as a virtual birch forest. On the microsite, users can find out more about the 5-point program of this four-week cure, browse through daily reports by presenter and actress Viola Tami, PR woman Alexandra Hermann, stylist Tina Weiss and actress Tonia Maria Zindel and, of course, win a product from the birch range every day.
The name Weleda goes back to a healer and priestess from the time of the Germanic tribes, who was held in high esteem by the people. It is also the Celtic word for seer or prophetess. The products under this label are based on the medical ideas of Rudolf Steiner in collaboration with the Dutch doctor Ita Wegman. She opened the first "Clinical Therapeutic Institute" in Arlesheim in the canton of Basellandschaft in 1921. In the neighboring community of Dornach, Steiner had founded the "School of Spiritual Science". Steiner himself regularly attended medical consultations at the clinic. His questions on anamnesis and his ideas on medicines and healing methods opened up new perspectives for Ita Wegman and her staff. The first remedies were produced in a pharmaceutical laboratory. They formed the basis for the Weleda medicines.
Today, the Weleda Group is present with its products and services on all continents of the world. It has 1,500 employees worldwide in 20 subsidiaries and is represented in 45 countries.
Andreas Panzeri