IKM Celebrates Its 10th Anniversary with a Series of Lectures

Howard Rheingold, a leading authority on new forms of communication, will kick off the series next week. Among other topics, he will discuss the skills that 21st-century individuals need to successfully navigate social media.

At the IKM, students are trained in the use of media and new technological developments, research is conducted on trends in the communications and media sectors, and business partners are supported in implementing their marketing strategies. When the institute was founded in 2003, the Communication & Marketing track of the Bachelor of Business Administration program was also transferred to the IKM. This specialization was launched by Lucerne University of Applied Sciences and Arts in 2001; the first 37 graduates successfully completed the program in 2004, and by 2012, more than 70 students had already received their diplomas. While the first 109 certificates were awarded in 2005, the institute had already recorded 333 continuing education graduates by 2012.

This fall will mark the launch of a continuing education program that offers in-depth study in the fields of online business and marketing.

The lecture series will take place on Tuesday, April 9, 2013, from 5 to 7 p.m. in the Hans-Lütolf Auditorium, Lucerne University of Applied Sciences and Arts – Business, Zentralstrasse 9, Lucerne instead of. The event will be moderated by Roger Zedi, a journalist for the *Tages-Anzeiger* and the social media coordinator for the Canton of Zurich. The event is free of charge; however, due to limited space, a Registration necessary.