Ikea marketing manager moves to Möbel Pfister
Carlos Friedrich, formerly the head of marketing at IKEA Switzerland, will become head of marketing communications at Möbel Pfister effective early 2010. He will also join the executive board of the Swiss furniture retailer. Friedrich succeeds Christine Roth, who plans to pursue new opportunities.
Friedrich's area of expertise includes strategic brand management and maintenance, advertising, customer loyalty, PR and production. The 41-year-old was previously Head of Marketing and a member of the Executive Board at Ikea Switzerland for over six years and in this role was also responsible for international tasks. Before joining Ikea, he worked for several Swiss advertising agencies, where his responsibilities included strategic planning. Friedrich studied economics as well as social and business communication at the University of the Arts in Berlin and further specialized in retail trade.
