Ikea helps desperate housewives
Furniture III
Furniture III ViznerBorel demonstrates in a commercial how you can be creatively fussy thanks to Ikea.
It is well known that many women like to buy lots of shoes. It is also well known that these shoes also require matching dresses - or vice versa. And, of course, you also need different jewelry to go with different colored outfits. You can't buy this in Ikea yet, although many people's wallets will be happy about that. Instead, the affordable furniture store always has new and ingenious wardrobe and chest of drawers systems. Pax, for example, is flexible, modular and can be extended at any time. Pax is a system that is well-disposed towards peace of mind and offers a versatile interior. From shoe racks and pull-out rails to sock baskets, there is everything to make life easier.
This is demonstrated by ViznerBorel with a witty commercial in which the fight against clutter is declared in a convincing way. Message: Ikea always comes up with clever, high-quality and affordable furnishing solutions and always gives consumers the freedom to live out their own individuality.
This is dramatized by a woman whose resemblance to a leading actress from the series "Desperate Housewives" cannot be overlooked. She lives out her tendency towards an almost neurotic desire for order with great passion. However, the film was not shot in Los Angeles and not with the original desperate housewife, as Lajos Vizner and Guillaume Borel reveal. Nevertheless, the commercial realized by Reto Salimbeni and his Manifesto Films still looks very Californian styled even in a set found in Zurich.
The two-week TV commercial campaign will be accompanied by an online campaign and a competition.
Andreas Panzeri
It is well known that many women like to buy lots of shoes. It is also well known that these shoes also require matching dresses - or vice versa. And, of course, you also need different jewelry to go with different colored outfits. You can't buy this in Ikea yet, although many people's wallets will be happy about that. Instead, the affordable furniture store always has new and ingenious wardrobe and chest of drawers systems. Pax, for example, is flexible, modular and can be extended at any time. Pax is a system that is well-disposed towards peace of mind and offers a versatile interior. From shoe racks and pull-out rails to sock baskets, there is everything to make life easier.
This is demonstrated by ViznerBorel with a witty commercial in which the fight against clutter is declared in a convincing way. Message: Ikea always comes up with clever, high-quality and affordable furnishing solutions and always gives consumers the freedom to live out their own individuality.
This is dramatized by a woman whose resemblance to a leading actress from the series "Desperate Housewives" cannot be overlooked. She lives out her tendency towards an almost neurotic desire for order with great passion. However, the film was not shot in Los Angeles and not with the original desperate housewife, as Lajos Vizner and Guillaume Borel reveal. Nevertheless, the commercial realized by Reto Salimbeni and his Manifesto Films still looks very Californian styled even in a set found in Zurich.
The two-week TV commercial campaign will be accompanied by an online campaign and a competition.
Andreas Panzeri
