IHA-GfK reports good sales and prospects

Media research Despite the economic downturn, the market research institute IHA-GfK recorded sales growth of 4.2 percent last year, with the Hergiswil-based company turning over a total of CHF 79.5 million. In addition to the critical size as part of the international GfK Group, Managing Director Peter Hofer also sees the company's own research and development as a success factor. For example, the Radiocontrol system is currently being tested in France, Germany and Spain following its introduction at an English private broadcaster. In June, the Swiss invention will be presented to experts at the global media research congress in Los Angeles.