IHA-GfK remains Swiss Mafo market leader

Hergiswil-based IHA-GfK, the largest market research company in Switzerland, reports sales of CHF 63.3 million for the 2005 financial year. As the sales survey business in the pharmaceutical market was sold to IMS Health, the business figures are not comparable with those of previous years. The globally active GfK Group recorded a 40 per cent increase in sales in the financial year (Werbewoche reported). The Basel-based institute Research Matters, which is active in the pharmaceutical sector, is also a new member of the GfK Group in Switzerland, but is not yet consolidated in the IHA-GfK figures. IHA-GfK is not only a successful national company for the GfK Group, but also the global technology and competence center for the electronic measurement of media consumption.