Igem plans new service
The Electronic Media Interest Group (Igem) announced new services at its general meeting.
The Interessengemeinschaft elektronische Medien (Igem) announced new services at its general meeting: summaries of important advertising impact studies are to be made exclusively available to members, and the feasibility of an annual special study in the field of communication technology is being clarified. The Internet research working group is planning a study on the branding impact of online advertising. Igem also wants to strengthen its relationships with relevant decision-makers. To this end, it has given itself a new corporate identity.
