IGEM rejects UWG amendment
Following the stance taken by various cantonal governments, the Electronic Media Interest Group (IGEM) has now also spoken out against amending the Federal Act Against Unfair Competition.
Following various cantonal governments, the electronic media interest group IGEM is now also speaking out against an amendment to the Federal Act against Unfair Competition. According to a statement, companies and therefore also advertisers should be able to implement marketing measures within the framework of free competition. Switzerland's liberal economic order is the primary asset of all measures. The proposed amendment would cause economic damage that cannot be estimated.
The Federal Council had proposed the revision in view of Euro 08 after the European Football Association (Uefa) had called for the law to be tightened. As a survey conducted by the SDA news agency has shown, numerous respondents suspect that Uefa wants to gain a monopoly and thus more advertising revenue. In addition to the EPP and the SP, the SVP is also clearly against the revision: "It is unacceptable to set the legal machinery in motion at the request of a private association."
