IG Sponsoring is now supported by an advisory board
The Sponsorship Interest Group will now be supported by an advisory board consisting of René C. Jäggi, Marco Solari, and Prof. Dr. Torsten Tomczak. All three advisory board members will work to ensure that sponsorship gains greater acceptance among the executive leadership of Swiss companies.
The Sponsoring Interest Group is now supported by an advisory board consisting of René C. Jäggi, Marco Solari and Prof. Dr. Torsten Tomczak. Dr. Torsten Tomczak is a professor at the University of St. Gallen and Director of the Institute for Marketing and Commerce, with whom IG Sponsoring published a study on the relevance of sponsorship last year. The Basel entrepreneur René C. Jäggi was president of FC Basel and chairman of the board of 1. FC Kaiserslautern. Marco Solari is President of the Locarno International Film Festival and of Ticino Tourism. The Advisory Board advises the Board of Directors on technical issues and will represent the ideas of the association. According to the communiqué, all three advisory boards will work to ensure that sponsorship also achieves greater acceptance at management level in Swiss companies.
The representatives of the members of IG Sponsoring are operationally active in the core areas of sponsorship and act as ambassadors for the cause of sponsorship. The association counts 50 companies, event organizers and specialist consultants among its members. It is managed by a five-member board.
