Ideart creates new look for VTL

The Lucerne Tourism Association (VTL) has a new look. It was designed by the Central Swiss agency Ideart.

Until the end of 2011, the cantonal association for tourism was called the "Cantonal Transport Association KVVL". At the last General Assembly, the future of the KVVL was discussed and it was ultimately decided to strategically realign the association and broaden its content. As a result, the name of the association has been changed. It is now called the Lucerne Tourism Association (VTL). Ideart created the new corporate design and stationery for this.

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