Ideart creates campaign for Energie 360
Take it a step further—but in an eco-friendly way Energie 360° commissioned Ludek Martschini to develop the concept and design the promotional materials for its campaign encouraging the switch to an eco-friendly heating system.
As part of this campaign, pictograms were created as well as the layout for a direct mailing, various advertisements and a poster. In addition to the graphical realization of the content, pictograms were added to explain the technical facts in an understandable way. The aim was to present the three different ecological possibilities of heat generation in a concise and simple way.
Responsible at Energie 360°, Zurich: Iris Isenschmid. Responsible at Ideart: Ludek Martschini (idea + creation, consulting); Angela Kaufmann (production / DTP), Iris Isenschmid (text).
