I am Zytglogge, Bachmühle and Lindenplatz
In the Libero region, 586,000 people use public transport every day, boarding trains, buses and streetcars at 1,900 stops. These stops are the focus of the current Libero campaign by Formeldrei.
"Unitobler? Chuderhüsi? Breitenrain? Or Lindenweg? Are you also a Libero? Our travelcards and tickets make you mobile, right where you are," is the message of the fare network of the Bern-Solothurn region. With the further development of the "I am Libero" campaign of recent years, the Libero fare network is getting even closer to its customers in 2013. It is also about authenticity: all six campaign subjects show real passengers at their favorite stops. They were cast from an advertisement.
Parallel to the campaign, a promotion is running online involving all public transport users. Those who visit the website I-am-libero.ch uploads a picture of themselves at their stop will be entered into a prize draw to win 50 hand-designed custom T-shirts with the name of their favorite stop.
Responsible at the Libero fare network: Mark Bachmann (Head of Advertising BLS), Daniel Hirt (Managing Director Libero-Tarifverbund), Jürg Kernen (Head of Marketing and Sales RBS/BSU). Responsible at Formeldrei: Moritz Adler (CD), Andreas Thommen (AD), Christian Wüthrich and Marco Mesot (text/concept), Partick Ochsenbein (consulting), Simon Opladen (photo). Website: Adrillo.
