Iced Tea Launch from Tee Gschwendner
Partner & Partner is supporting the international launch of Tee Gschwender’s new ice tea line, from packaging design to promotional support at the point of sale.
The eight new Iced Tea sorts of tea Gschwendner stand out by their naturalness, it is called in a communication from Monday: as genuine tea infusion, without artificial sweeteners and in bio quality the aroma is to 100 per cent natural. Communicatively just as on this USP one sets as also the scientific illustration style the contents materials naturally-fresh to represent is.
The German tea retailer Tee Gschwendner is, among others, a strong supplier in the Arabic market. According to the agency, the culturally different requirements and the six-language texts in German, English, French, Spanish, Arabic and Russian proved to be a particular challenge in the package design.
The new Iced Tea flavors Mango-Passion Fruit, Mate, Ginger-Orange, Mint, Grapefruit-Apple, Black Cherry, Wild Berry and Elderflower will be available from mid-February in the web store or directly in Tee Gschwendner stores in Germany, Austria and the Middle East.
Responsible at Tee Gschwendner: Birgit Rohn (Overall Responsibility/ Head of Marketing), Christiane Mandt (Marketing). Responsible at Partner & Partner: Peter Elser (CD), Bettina Baumann (AD/Graphics). Illustration: Alain Blank, Blankvisual.
